B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results
KoMarketing Associates
APRIL 7, 2021
Activate’s 2020 State of Demand Generation Report showed that online events were the #1 content format marketers planned to increase in the next 12 months. Earned media is basically public relations, though it can be much more. This was another common theme for all three of the demand generation surveys cited here.
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