marketing-plan marketing-qualified-lead 
sagefrog
DECEMBER 13, 2023
1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. With a growing market of sophisticated customers, understanding how to market to them is critical to the success of your facilities services business. billion by 2030.[1]
sagefrog
NOVEMBER 14, 2023
Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.
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Strategic-IC
MAY 8, 2018
How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals.
B2B Marketing Analytics
DECEMBER 14, 2020
MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. the leading indicator for driving pipeline growth. the leading indicator for driving pipeline growth.
ViewPoint
JULY 19, 2012
Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.
Albacross
APRIL 1, 2020
The Coronavirus is a global pandemic, causing instability in all industries and markets in just a short period of time. As marketers, we’re already feeling the impact, with most events being cancelled, budgets being cut and customers holding off on signing deals. What Can Marketing Teams Learn from 08-09?
Valasys
APRIL 10, 2020
Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.
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