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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Deal with the loss of third-party cookies.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. In addition, marketers will lose the ability to track device and location data from these pixels as well.” What’s the change?

Open Rate 112
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How to Create Marketing Videos with Limited Resources

Parse.ly

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Steps to Building B2B Marketing Campaigns. Research : Research lies at the cornerstone of building B2B marketing campaigns.

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Distribute Ideas, Not Content

Animalz blog

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. My boss told me about inbound versus outbound marketing.