The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Like so: Also, a convenient system behavior is that when you convert a lead, it by default maps over lead source to opportunity, account, and contact.
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