LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Marketing attribution is complicated stuff. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. Much can be lost in translation as marketers attempt to coherently explain their impact on the business. Yes, data answers questions.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Marketing attribution is complicated stuff. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. Much can be lost in translation as marketers attempt to coherently explain their impact on the business. Yes, data answers questions.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

JANUARY 8, 2016

Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? Those reporting insights can help you create smarter marketing programs as you pursue future business.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

LeanData

JANUARY 8, 2016

Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? Those reporting insights can help you create smarter marketing programs as you pursue future business.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

LeanData

JANUARY 8, 2016

Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? Those reporting insights can help you create smarter marketing programs as you pursue future business.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 45

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 45

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Now, marketing teams can search for clues using multiple reporting models. First-touch attribution. That’s why data-driven marketers can find themselves juggling several different sets of often conflicting results. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse. As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. The ROI apocalypse is coming. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

LeanData

FEBRUARY 17, 2016

And yet when it comes to tracking Return on Investment (ROI), overestimating the impact of marketing on pipeline and closed deals can almost seem like business as usual. But here’s what inflated, eye-rolling ROI figures will do for marketers: Destroy their credibility. Is your ROI a fish or a whale? Uh, not quite.

ROI 49

ROI Marketing Attribution Marketing Automation Services Trade Show 49

LeanData

FEBRUARY 17, 2016

And yet when it comes to tracking Return on Investment (ROI), overestimating the impact of marketing on pipeline and closed deals can almost seem like business as usual. But here’s what inflated, eye-rolling ROI figures will do for marketers: Destroy their credibility. Is your ROI a fish or a whale? Uh, not quite.

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

FEBRUARY 17, 2016

And yet when it comes to tracking Return on Investment (ROI), overestimating the impact of marketing on pipeline and closed deals can almost seem like business as usual. But here’s what inflated, eye-rolling ROI figures will do for marketers: Destroy their credibility. Is your ROI a fish or a whale? Uh, not quite.

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

FEBRUARY 17, 2016

And yet when it comes to tracking Return on Investment (ROI), overestimating the impact of marketing on pipeline and closed deals can almost seem like business as usual. But here’s what inflated, eye-rolling ROI figures will do for marketers: Destroy their credibility. Is your ROI a fish or a whale? Uh, not quite.

ROI 40

ROI Marketing Attribution Marketing Automation Services Trade Show 40

LeanData

FEBRUARY 11, 2016

An entire ecosystem of technology tools has emerged to help B2B marketers measure their effect on the business. That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. Or they’ll come up with hazy, convoluted models with arbitrary ratios.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

LeanData

FEBRUARY 11, 2016

An entire ecosystem of technology tools has emerged to help B2B marketers measure their effect on the business. That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. Or they’ll come up with hazy, convoluted models with arbitrary ratios.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

An entire ecosystem of technology tools has emerged to help B2B marketers measure their effect on the business. That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. Or they’ll come up with hazy, convoluted models with arbitrary ratios.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

An entire ecosystem of technology tools has emerged to help B2B marketers measure their effect on the business. That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. Or they’ll come up with hazy, convoluted models with arbitrary ratios.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

DECEMBER 18, 2015

Tighter marketing budgets will require that dollars are deployed more wisely. And that means solving the puzzle of marketing attribution will become even more crucial. The rampant growth in marketing technology tools has made more information than ever available for marketers to track and measure their campaigns.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

6sense

MARCH 2, 2017

Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. And ideally, they act on that feeling in the end by buying your product or service. Five Storytelling Tips for B2B Marketers . It’s human nature.

Storytelling 48

Storytelling Marketing Attribution Buying Cycle Fulfillment 48

LeanData

DECEMBER 18, 2015

Tighter marketing budgets will require that dollars are deployed more wisely. And that means solving the puzzle of marketing attribution will become even more crucial. The rampant growth in marketing technology tools has made more information than ever available for marketers to track and measure their campaigns.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

Tighter marketing budgets will require that dollars are deployed more wisely. And that means solving the puzzle of marketing attribution will become even more crucial. The rampant growth in marketing technology tools has made more information than ever available for marketers to track and measure their campaigns.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

Tighter marketing budgets will require that dollars are deployed more wisely. And that means solving the puzzle of marketing attribution will become even more crucial. The rampant growth in marketing technology tools has made more information than ever available for marketers to track and measure their campaigns.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

FEBRUARY 23, 2016

The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. The Paradox of Multiple Attribution Models. How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

LeanData

FEBRUARY 23, 2016

The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. The Paradox of Multiple Attribution Models. How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. The Paradox of Multiple Attribution Models. How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

The Challenges of Marketing Attribution. Solving the Riddle of Marketing Attribution. The Paradox of Multiple Attribution Models. How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

DECEMBER 28, 2015

If that’s the case, then how accurate is a model where these are all given the same degree of significance? The Paradox of Multiple Attribution Models: In theory, using multiple attribution models should capture the full scope of marketing efforts. The Challenges of Marketing Attribution.

Marketing Attribution 53

Marketing Attribution Lead Ranking Trade Show Word of Mouth 53

LeanData

DECEMBER 28, 2015

If that’s the case, then how accurate is a model where these are all given the same degree of significance? The Paradox of Multiple Attribution Models: In theory, using multiple attribution models should capture the full scope of marketing efforts. The Challenges of Marketing Attribution.

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

If that’s the case, then how accurate is a model where these are all given the same degree of significance? The Paradox of Multiple Attribution Models: In theory, using multiple attribution models should capture the full scope of marketing efforts. The Challenges of Marketing Attribution.

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

If that’s the case, then how accurate is a model where these are all given the same degree of significance? The Paradox of Multiple Attribution Models: In theory, using multiple attribution models should capture the full scope of marketing efforts. The Challenges of Marketing Attribution.

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

Martech

JULY 11, 2022

Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business. Let’s say you’re working with marketing managers who want to know how their content is performing. Get the data to guide your storytelling.

Marketing Attribution 89

Marketing Attribution Work Management Marketing Management Comparison 89

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

Martech

MARCH 22, 2022

Brenner touches on that topic in his blog post “ How to Solve the Challenge of Marketing ROI.” ” Marketers cannot hide behind the excuse that only half their budgetary spend is effective without knowing which half. Solving the challenge of Marketing ROI does not have to be rocket science.

Planning 112

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 112

Adobe Experience Cloud Blog

APRIL 11, 2018

Marketing Measurement and Analytics. The primary focus and concern for marketers is having a definitive method to measure effectiveness. Marketing attribution proves a tangible method of determining how much pipeline can be attributed to specific campaigns. Email Marketing.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40