Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Jimmykellyart (Jimmy Kelly) Twitter Comment RT @barneydavey: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher [link] kathysacks (Kathy Sacks) Twitter Comment RT@jaybaer: Develop a social media strategy in 7 steps. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Thanks again, Jay.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. As Evo said in his post, personality is a key factor when it comes to social media.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. I am a management professor that practices personal branding and speaks about SM.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

APRIL 8, 2010

If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

AUGUST 25, 2010

Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Your choice to stay or not.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? Nobody said social media was both transformative AND a slam dunk.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Wrong approach. link] [link] jaybaer Yep. link] jaybaer Yep.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. So, sorry… you touched a hot-button issue for me, personally. There’s hope!

Social Media 120

Social Media Paid Content Media Webinar Metrics 120