Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

DECEMBER 27, 2016

Folks are really starting to understand the value of the micro-influencer when it comes to promoting their event, brand, product, service, or cause. Use Instagram as the starting point to promote your business online. The state of the blogger outreach union ten years on. Earned media influencer outreach is alive and well.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

AUGUST 30, 2016

How to use influencer marketing to promote your book. Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Mizuno running long tail outreach marketing case study. Do-it-yourself influencer marketing. I’m an influencer, pay me more! Like this post?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Social media promotion.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Albacross

MAY 22, 2019

If you’re constantly having your emails land in your prospect’s “Promotions” Tab instead of their “Primary” tab, or if your emails are going straight to the spam folder, this could be the reason why. Sure, webinars may not be that revolutionary, with every company out there promoting one or two per month. But here’s the thing….

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159