Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. There is a big difference between startup SEO and enterprise SEO.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

JANUARY 17, 2012

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Take your fate into your own hands and get off of that bar stool and walk over and start some conversations with all the folks you want to meet.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Take your fate into your own hands and get off of that bar stool and walk over and start some conversations with all the folks you want to meet.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. Image via Wikipedia.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Folks are even savvy pretty far down the long tail, deep into the wild west of the micro-influencer. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Solid ground? These are amazing times.

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

DECEMBER 27, 2016

The state of the blogger outreach union ten years on. Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Micro-influencer marketing is the new long tail. Use Instagram as the starting point to promote your business online.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

AUGUST 30, 2016

Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Mizuno running long tail outreach marketing case study. Influencer marketing should not be about collecting influencers. How to use influencer marketing to promote your book. Like this post?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. While influencer marketing is PR, you need to treat it like sales.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Altitude Marketing

SEPTEMBER 25, 2018

in a variety of formats (short-form, long-form, infographic, video). through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). ” They need to rank for their specific long-tail term – “policy administration software for inland marine.”

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Albacross

MAY 22, 2019

Build Public Relations (Editorial Outreach). Long-tail keywords, as a general rule of thumb, tend to indicate low intent. If you want to be more aggressive, you can always ask for your lead’s email address before you grant them access to your tool. The choice is yours! Strategy 17.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159