Convince & Convert
DECEMBER 3, 2015
Add in the alarming statistic that ratings and reviews (up to 25% of which can be fraudulent) are trusted 80% of the time as much as recommendations from friends/family and you have a perfectly good reason to lock yourself and you business in a bunker for all eternity. You offer up your opinions and your feedback about all manner of things.”
ClickZ
JANUARY 29, 2020
30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. Not to mention, it’s more data-driven than ever before and ROI matters more. At first, “customer experience” meant websites.
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Martech
MARCH 15, 2022
That’s why you hire experts on the matter, and it’s ok to take a back seat, to a degree, if you don’t have a strong understanding or opinion on the direction. Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Why is branding important?
Hubspot
JANUARY 14, 2015
Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.
Content Standard
OCTOBER 2, 2020
Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”
The ROI Guy
OCTOBER 22, 2013
And we all know it’s because buyers are self-educating more, and coming to sales conversations with an opinion, so it’s changing the way salespeople engage. I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing.
Marketing Insider Group
SEPTEMBER 20, 2021
It’s important to note, too, that distributors aren’t locked in to technical content only. Just like any other brand, you can expand your content marketing horizons by commentating on industry news, storytelling through case studies and real-world examples, and using your own unique voice and brand personality. Sounds awesome, right?
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