Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. That’s why you hire experts on the matter, and it’s ok to take a back seat, to a degree, if you don’t have a strong understanding or opinion on the direction.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Marketing Insider Group

SEPTEMBER 20, 2021

Content provides an effective way for distributors to differentiate themselves in a competitive market. It’s important to note, too, that distributors aren’t locked in to technical content only. Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends.

Top of Funnel 270

Top of Funnel Lead Ranking Content Marketing Work Management 270

Vidyard

SEPTEMBER 23, 2021

Use a backlight behind them to differentiate them from the background. Go Out and Create! Video Production Basics If you’re just starting out with video, it can be a little scary. There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly.

Video Marketing 138

Video Marketing Product Tips Lock-In 138