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Building a brand strategy: Essentials for long-term success

Martech

MARCH 15, 2022

That’s why you hire experts on the matter, and it’s ok to take a back seat, to a degree, if you don’t have a strong understanding or opinion on the direction. Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Why is branding important?

Ad Building

Ad Building Branding Brand Identity Marketing & Strategy

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

JANUARY 14, 2015

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

Work Management

Work Management Paid Content Marketing Management Paid Search Agency

B2B Marketing Zone

Building a brand strategy: Essentials for long-term success

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

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