ClickZ

JANUARY 29, 2020

After Lotus was acquired by IBM, I stayed for another 2 years before hitting the startup circuit. 30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. Today, it means something much bigger.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

MARCH 15, 2022

That’s why you hire experts on the matter, and it’s ok to take a back seat, to a degree, if you don’t have a strong understanding or opinion on the direction. It’s amazing how many funded startups are in a rush to build their marketing team. Why is branding important? 84% of marketers say brand awareness is the most important goal.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Hubspot

JANUARY 14, 2015

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117