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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

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How AI in analytics is transforming the way marketers work

Unbounce

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. Alex Birkett, BeOmniscient.

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Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

By adding in a better page breakdown, it helped their audience understand the value of their product more, causing a lift in sales. Now that you see the value of running CRO on your Shopify site, the question becomes: just what should you test? A multivariate test or an A/B test? Example #1: Snocks Saw A 24.5% Product pages?

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Full Stack Experimentation: A Comprehensive Guide

Convert

Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. One of the most pressing issues is the phasing out of third-party cookies by more and more browsers, which can lead to skewed A/B test results. Then we also have the impact of GDPR and e-Privacy regulations.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.