The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Optinmonster

JUNE 27, 2022

Constant Contact comes with a 30-day free trial period, and pricing starts as low as $9.99/month. Sendinblue is a perfect marketing automation tool that combines the power of SMS and email marketing. SendinBlue comes with plenty of automation tools that are available to you in the free plan. SMS marketing features.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Decide which features are more important (here’s where the weighted score comes in… give higher numbers for features that are more important) Score vendors The best email marketing vendor?

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 23, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Creativity 100

Creativity Planning Work Management Marketing Management 100

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. But I expect the sales automation vendors to take the business for themselves. Users can drill into the details of each account, including Web activities, emails and score history. -

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

The Effective Marketer

AUGUST 2, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 7, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

APRIL 9, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Good A Boss Are You Really? If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? You can follow any responses to this entry through the RSS 2.0 Amount of sales or deals closed?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 23, 2010

It’s funny how certain things don’t seem to have any value when you’re doing/learning them and you only realize how important they are/were years later. You can follow any responses to this entry through the RSS 2.0 I was fast, people were amazed. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The Effective Marketer

NOVEMBER 6, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 3, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

This bunch sees marketing only as a job. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Funny thing is, Passionate Marketers are not necessarily better at marketing than Job Marketers. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

You can follow any responses to this entry through the RSS 2.0 Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

NOVEMBER 16, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The Effective Marketer

OCTOBER 21, 2009

The Magic Quadrant (MQ) report has been around for years and is used to showcase key players in a certain industry, comparing them and ranking them against a set of criteria. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. A Judge Will Decide.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. You can follow any responses to this entry through the RSS 2.0 If they priced it at $10 / month for instance it would be more attractive. You can leave a response , or trackback from your own site.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100