Act-On
FEBRUARY 16, 2024
Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?
Marketing Insider Group
SEPTEMBER 16, 2020
What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. How does it work?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Stevens & Tate
OCTOBER 14, 2022
This is where delivering solutions in an authoritative way will start to differentiate your brand from competitors offering similar products and services. Email marketing and marketing automation are the primary avenues for marketing to your buyers at this point. Lead Nurturing Campaigns.
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?
Stevens & Tate
AUGUST 31, 2021
Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. You should have both in your marketer’s toolbox to use when appropriate, especially with attraction marketing. Email Drip Marketing.
SmartBug Media
NOVEMBER 16, 2020
Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing?
Valasys
MAY 1, 2020
Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%
Expert insights. Personalized for you.
190 
Let's personalize your content