ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

DealSignal

NOVEMBER 9, 2022

This includes information such as the name of the company, their website address, number of employees, industry and industry tags, SIC codes, COGS, estimated annual revenue, postal address, etc. The Benefit of Lead Enrichment for B2B. Shorten lead forms. Lead forms are the bane of the digital marketer’s existence.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Biznology

JULY 31, 2015

Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Do re-market to old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) I am curious to see the papers about this. IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40