Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Whether it be “ explicit consent ” requirement of GDPR or the “ right to opt-out ” clause under CCPA, the underlying regulatory trend empowers customers with the right to sign up for & engage with the brands in specific ways they prefer.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 28, 2020

The aspirations, interests & even the details of the overlapping niches where your ideal personas love to hang – out can give you interesting clues to optimize your content strategies for omnichannel, to help build customer loyalty with content marketing. So, what makes a particular piece of content stand out? Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72