Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

"Don’t Cause Opt-outs Post-Purchase," says Shiseido SVP

ERDM

Previously, he held marketing leadership roles at Gilt and Lord & Taylor, where he was responsible for brand marketing, lead generation, member communications and retention, customer intelligence, and analytics. Then ask these questions: "Why are customers opting-out?"

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”.

The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Here’s another: Google and Facebook are leading the digital marketing revolution. So I stopped by the booth to find out more about their services.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. You’re hit with an opt-out request. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group.

3 Lead Generation Resolutions for the New Year

Opt Intelligence

It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. So, in the spirit of new year’s resolutions and improving lead generation, we offer three lead generation resolutions to put into practice in 2019.

Moneyball for Lead Generation

LeadCrunch

This week we explored how LeadCrunch does for lead gen what “moneyball” does for winning World Series. . Three strikes and you’re out! Why Lead Gen is Broken. The statistics for B2B lead generation are stunning: Only 1 or 2 out of 100 leads convert to a sale.

Why Data Privacy Matters At Every Stage of Lead Generation

Opt Intelligence

We’re here to tell you that it’s not as complex as you might fear, but data privacy does matter at every stage of lead generation. Customer or not, it’s your job to safeguard the data of your leads, potential leads and prospects.

10 Totally FREE Lead Generation Strategies for B2B Companies

PureB2B

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation. Lead Capture.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising.

What are the building blocks of a lead generation strategy?

Sales Engine

That’s what a lead generation strategy is really all about. So what are the building blocks of a lead generation strategy? Map out your individual buying personas, and most importantly, what their most pressing problems are that must be solved.

What are the building blocks of a lead generation strategy?

Sales Engine

That’s what a lead generation strategy is really all about. So what are the building blocks of a lead generation strategy? Map out your individual buying personas, and most importantly, what their most pressing problems are that must be solved.

Everything You Need to Know About Advertising on Bing

Hatchbuck

Bing Ads users can adjust their bids for mobile devices, including tablets—and can opt out of desktop searches. Lead GenerationEveryone knows Google dominates the search marketplace.

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? But brands need to be very clear and upfront with the value exchange they are offering, be it in their privacy policy or their opt in/opt outs,” says Bowkett. . “I Emma believes a shift in how companies cultivate their leads, can also result in better engagement with the end-consumer. “I Leading by example.

A Simple Technique for Reducing Bounces & Unsubscribes

The Point

This last option is critical, because when a subscriber is changing his/her email address, the first instinct will NOT be to provide you the new and correct information, but rather simply opt-out of further communication entirely.

Mail 172

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Make sure you do not inadvertently add a contact that has opted out of your list in the past. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists.

Mail 198

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Are you trying to generate leads or increase revenue? If your advertising goal is to generate leads, but your landing page doesn’t have a clear call to action or even a lead form, you’re probably not going to achieve good campaign results, not to mention, you’ll be sending unfavorable signals to the search engines based on user behavior and experience. Conversions: The number of conversion actions your ads have generated.

PPC 60

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

Opt-in 279

Optimizing B2B Lead Generation through White Papers

WebMarketCentral

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. While 95% of marketers view their own websites as the best sources of leads, B2B technology buyers seek out a wider range of sites.

Paper 26

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Lead Nurturing. Direct mail can play a useful role in lead nurturing by enabling you to reach prospects who have opted out of email communication, or who otherwise aren’t responding to your emails due to spam filters, firewalls or just plain email fatigue. Pop Quiz!

Mail 216

Top 4 Considerations to Get Ready for GDPR

NetLine

This means that users must be able to provide “unambiguous” permission; rather than simply provide an opt-out checkbox, an opt-in is required that makes it clear what types of messages users will receive.

Are You Managing Your Leads Effectively?

PureB2B

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study , more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because of poor lead management strategies. That’s exactly what lead management does. The 7 Principles of Lead Management.

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. You’re hit with an opt-out request. The post 6 Tips for Writing an Effective B2B Lead Building Email appeared first on PureB2B.

5 Tried-and-True Tools for Growing Your Email List

Hubspot

Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone. Not to mention, Social Media Examiner reported that its pop-up opt-in form helped grow its email list by 234% in just one year.

List 79

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. You’re hit with an opt-out request. The post 6 Tips for Writing an Effective B2B Lead Building Email appeared first on PureB2B.

Consider Lead Scoring to Better Engage Prospective Clients

Hinge Marketing

Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. What is lead scoring? Why is lead scoring important?

Interesting Infographics: How to Send Emails Like a Pro

LEADership

22% of opt-in emails don’t even make it to the inbox. Luckily, OnBlast Blog offers a comprehensive primer on sending out emails like a total professional. Point out common mistakes. billion emails are sent and received every day.

Free Trials Aren’t What They Used to Be

LeadSloth

An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. They tend to insist on trying out a product, so we had no option but to keep the free trial. The customer pays money for the service, but can opt-out at any time in the 2-3 months of the trial.

5 Ways Your Sales Funnel Is Failing You

Biznology

Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. Finding and qualifying effective leads requires a consistent strategy. Your Leads Aren’t Valid.

Funnel 141

How to Measure Digital Marketing With Observer Effects

Biznology

There are attribution models that can help you demonstrate lead generation from awareness marketing. Much of the time, the best we can do is demonstrate the correlation between running an awareness campaign and the leads that happen downstream from these activities.

#B2BChannelPanel Round-Up: Email

PathFactory

Jen Rios , Senior Manager of Demand Generation at Invoca. We also sent it out on behalf of our Customer Advocacy Manager who has a very active relationship with our customers. Kim : I worked with a client that wanted to show their audience how lead scoring worked.

Email 52

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. Opt-In Advertising

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. I hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. How to define a lead.

Email marketing done right (or how to keep people from unsubscribing)

Biznology

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Take a look and find out why people are subscribing to your service to begin with.

Email 185

The Most Toxic Words In Marketing

Marketing Insider Group

When done right, effective marketing will generate a quantifiable “multiplier effect.” Our sales team wants leads. Q: Why do you send too many promotional emails to your house list as response rates drop and opt-outs increase?

Words 284

How to Audit your Prospect Database to Ensure GDPR Compliance

Televerde

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. For example, what are you doing with personal data when someone opts out? GDPR doesn’t have to be a dark cloud looming overhead.

Simplifying Email Marketing under GDPR

Televerde

We know there are many questions about the regulation and we’ve addressed several in the recent webinar we hosted, Demand Generation in the Age of Data Privacy & GDPR , with SiriusDecisions’ Senior Director of EMEA Research, Isabel Montesdeoca, and our Head of Global Marketing, Michelle Cirocco.

Email 65

How giving useful ideas and secrets builds trust

B2B Lead Generation

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. The purpose of a website is to convert, to get people to respond, and generate leads.”

Trust 209

Demand Generation Marketing: A Five-Minute Guide

Marketo

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Lead generation.