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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. What is marketing automation? Marketing automation has many benefits.

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MarTechBot: Insights from real-world usage (so far)

Martech

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was the conversation a question (e.g., “What is a CDP?”),

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Black Friday & Cyber Monday are over. But, SendX is still offering a deal.

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How exactly?

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The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. is a sales automation platform that allows users to both prospect and send automated email campaigns.

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How exactly?

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?