article thumbnail

SEO Competitor Analysis: A Step-By-Step Guide

Conductor

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Next, spend time analyzing your target keywords so that you know your biggest competitors. Compare Your Rankings and Content with SEO Competitors.

Analysis 119
article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– specific keywords: depending on what type of battle card you are trying to build you can tailor the search keywords to better narrow down results for you, but I see often times some typical needs related to pricing, sales messaging and the like regardless of what industry you are in.

article thumbnail

How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Well, the good news is that your company is probably already on Facebook, Instagram, YouTube and/or Twitter if you’re serious about reaching an audience. But how best to do this? Or is it a vanity play?

article thumbnail

What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords. This partnership might look like a Q & A YouTube video between the SME and someone from the granola bar company. Here’s What to Expect.

article thumbnail

What is B2B Marketing? And how to do it successfully

Marketing Graham

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. Part of your research should be to find the keywords and phrases your audience enter into search engines. These will give you a slimline B2B Marketing Plan and route to success.