Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.

Banner Ads Work; Really


Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Like pay-per-click ads, strong call-to-action creative with unique landing pages are essential to drive traffic from banner campaigns. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix.


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TOP 15 Content Marketing Agencies in South East Asia


iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. First Page Digital. Top 15 Content Marketing Agencies in South East Asia.

The Complete Guide to Multivariate Testing


Finding the right combination of elements on a page works. Multivariate testing (MVT testing) is a technique for testing multiple variables on a web page in different combinations. For example, you want to test two different headlines, two images and two button colors on the page.

Top 15 Content Marketing Agencies in Eastcoast, USA


iProspect. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Chevrolet challenged iProspect to create a Super Bowl campaign to boost social media engagement.

Best Search Engine Marketing Tips of 2009, Part 2


What are the best ways to reduce the bounce rate from landing pages? The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

Top 25 Content Types for Inbound Marketing


Don’t bother creating polls on Facebook to drum up social engagement if your goal is to bring more eyeballs to your product pages. Instead, run ads that link directly to your product pages. Landing pages.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors


According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . If a customer signed up for a webinar after reading an article they landed on from organic search, then did a quiz they saw in a nurture email, then converted at the end of the quiz, all the credit would be given to the first touchpoint — the webinar. . As a marketer, you need to know one thing: Are your campaigns actually driving revenue? .

Top 25 Content Types for Inbound Marketing


It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Ah, the original consumer-focused Q&A format help page lives on. Landing pages.

Humans of Marketing: Cameron Muir


Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Before our content team even begins writing, whether it’s a blog post or a new page or piece of social content, they come to me and say, “This is our idea. ” Or when we’re trying to develop a new landing page, I can run up to the content team and say, “What are you working on?

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.