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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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SEO Isn’t Mystical

SugarCRM

With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

SEO 50
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40
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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Understanding the reasons why Internet success is not easily reproduced in a corporate environment is the fundamental first step to change that pattern. The concept of a long tail is very relevant there.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Long tail keyword - An uncommon or rarely used keyword.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. It is technically known as 'Toolbar PageRank.'