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Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Using Data Enrichment to Amplify Your B2B Lead Generation and Lead Management

SalesIntel

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. With so much data to analyze and assess, it’s vital to measure the results of your data intent campaigns.

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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Intent data plays a vital role in this phase by identifying and prioritizing leads based on their level of engagement and intent signals demonstrated during the event.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.