Intent Data, Lead Nurturing, Promotion and ROMI

5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

MARCH 12, 2020

The information is then processed to decide which products can be cross-sold and hence, must be promoted together. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level.

Analysis

Analysis B2B Marketing Marketing Management B2B

How Virtual Event Marketing Benefits B2B Businesses

Valasys

MARCH 25, 2020

The benefits of virtual event marketing were summarized by Danielle McFadden, President, and CEO of Greater Lowell Chamber of Commerce as follows: “Virtual events can be used to promote a new website or new location via an open house or grand opening or launch a new product. Read more on How Intent Data Helps B2B Companies Boost ROI.

Event Marketing

Event Marketing B2B Marketing Marketing Management B2B

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

AUGUST 12, 2019

Analyzing the data over a while, allows the marketers to deduce which pieces of content they need to adhere to & how the ABM campaigns must be manipulated & split-tested time & again to optimize the sales conversions. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

OCTOBER 24, 2019

The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled. B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature.

Marketing AI

Marketing AI Creativity B2B Marketing Marketing & Strategy

How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

AUGUST 27, 2019

The collection of the intent data of the prospects further helps the marketers in optimizing their email marketing campaigns by creating highly-tailored & intelligent pieces of content.

Marketing AI

Marketing AI Marketing Automation Services Opt-out Opt-in

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

SEPTEMBER 25, 2019

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. Consequently, this also promotes the omnichannel brand resonance.

Cost per Lead

Cost per Lead WOMM Webinar Metrics ROMI

Benefits of Content Personalization for B2B Marketers

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Ways Content Personalization Benefits B2B Marketers. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers.

Marketing AI

Marketing AI B2B Marketing Personalization Marketing Budget

5 Imperatives of B2B Content Marketing

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content

Paid Content Top of Funnel B2B Marketing Marketing AI

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to MarketingSherpa, 72% of the people prefer to receive the promotional pieces of content over emails, compared to a mere 17% who prefer receiving the same through several social media channels.

Paid Content

Paid Content Email Marketing Optimization Research

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

AUGUST 9, 2019

update) which came into existence in August 2018 & focused primarily on promoting Expertise, Authoritativeness & Trustworthiness (E.A.T). The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent.

Paid Content

Paid Content Marketing Budget Lead Ranking Top of Funnel

21 Steps to be Successful in B2B eCommerce

Valasys

APRIL 3, 2020

Content must only be promoted for the products available in stores. The data in the CRM allows companies to identify which products the customers within a similar segment have looked at o purchased. Read more on Top 10 Ways B2B CRM Strategies Assist Marketing and Sales. Handle the Complexity of Your eCommerce Businesses.

eCommerce

eCommerce B2B Enterprise Management Customer Satisfaction

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. AI & ML lie at the heart of the data-driven insights, so much so, that they are being termed by the marketers as the fourth industrial revolution.

Marketing AI

Marketing AI CMO Planning Paid Search Agency

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

5 Advantages of Market Basket Analysis in B2B Marketing

How Virtual Event Marketing Benefits B2B Businesses

Webinars

Trending Sources

How to use Account-Based Marketing to Acquire High-Value Customers

Webinars

Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

How to set-up a Strong Email Preference Centre in the Post-GDPR Era

10 Benefits of Employing a Powerful Content Syndication Strategy

Benefits of Content Personalization for B2B Marketers

5 Imperatives of B2B Content Marketing

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

21 Steps to be Successful in B2B eCommerce

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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