KoMarketing Associates

JUNE 12, 2018

Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

Hubspot

SEPTEMBER 30, 2020

Almost all (94%) of the top-performing salespeople surveyed by LinkedIn called the marketing leads they receive either “excellent” or “good." ( LinkedIn, 2020 ). 60% of global respondents in a LinkedIn survey believed that misalignment between Sales and Marketing could damage financial performance. InsideView, 2018 ).

Stats 91

Stats InsideView Lead Scoring Lead Ranking 91

B2B Marketing Directions

DECEMBER 9, 2018

Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. In this survey, 75% of marketing respondents, and 68% of sales respondents reported having a good or excellent relationship with their counterparts.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

DealSignal

OCTOBER 26, 2022

Traditional aggregators will purchase and compare data from multiple sources a couple of times a year, with no verification process in place – InsideView, Lusha, and Hunter fall into this category of data platforms providers. A Dun & Bradstreet survey found that 20% of businesses have lost customers due to incomplete or inaccurate data.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

B2B Marketing Directions

MAY 20, 2018

Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. Research continues to show that marketing-sales alignment remains a significant challenge for many companies.

Ideal Customer Profiles 45

Ideal Customer Profiles InsideView CMO Demand Generation 45

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. Recent surveys also have indicated that businesses will continue to devote more of their budgets to technology solutions in the coming years. There is a pain point in marketing today,” Chen said. “We

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. Recent surveys also have indicated that businesses will continue to devote more of their budgets to technology solutions in the coming years. There is a pain point in marketing today,” Chen said. “We

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40