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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Absolutely.

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Demandbase added to the 365 Customer Insights ecosystem

Martech

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. Again, these features are useful even if they are not necessarily unique.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

If you have been following the predictive space, you may have heard about intent data. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. about a web user that make show some intention or future action. Get Contacts for High Fit Accounts.

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10 Best Account-Based Selling Tools

SalesIntel

You can access the industry’s most reliable and detailed B2B data, including firmographic and technographic data about your ideal customer profile (ICP) along with customer Intent Data. Access Advanced-Level B2B Data: Access to millions of human-verified company data points and contact details. .

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Marketing Intelligence for Enterprises

TrustRadius Marketing

Enterprise plans include unlimited contacts, data append, growth intent triggers, and suppression filters. Some cons include limits to performance data (40 projects), reporting, and keyword tracking. Demandbase Sales Intelligence Cloud (formerly InsideView). It also captures buyer intent for specific products.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. CMO, InsideView, Author. Practice Vice President, Gartner.