Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hinge Marketing

SEPTEMBER 29, 2022

Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. Key features of a high-performance website include: A blog focused on delivering practical educational material on business challenges that are relevant to your audience. Benefits of Digital Marketing Solutions.

Work Management 145

Work Management Marketing Management Marketing Automation Services Paid Content 145

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. The larger screen size is great for an information-based app like this one). All of us have influences. Or maybe just kicked us in the ass when we needed it. . “ It’s the guide from Dale Carnegie , written nearly 75 years ago. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? How can we make a viral video that gets thousands of views? What do you think?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Sprout Social

JANUARY 30, 2020

In other words, what a customer “looks like” is anything but one-size-fits-all. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Customers are cycling through SaaS products like crazy. The SaaS customer journey is complex.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

SnapApp

MARCH 21, 2018

Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . The funnel has no silos.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Single Grain

JULY 14, 2020

Provides seamless integration with your existing CRM and systems. will detect that and send the visitor’s information into a sales engagement tool like Outreach. will detect that and send the visitor’s information into a sales engagement tool like Outreach. What Is SaaS? What Is Different about SaaS Marketing?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Early in my online career I did a lot of website strategy and online advertising. You don’t have all the answers. Neither do I. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Email Won’t Die.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Blog - Blog is a word that was created from two words: “web log.”

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. But don’t create content for content’s sake.

Lead Ranking 353

Lead Ranking Lead Generation Paid Content Lead Scoring 353

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? Please leave a comment and let’s see what great programs are under way among Convince & Convert readers. By integrating willingness into the process, it keeps the entire process moving forward.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Don’t get me wrong.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. 4) Rescore contacts place in nurturing, education, or development campaigns.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

nDash

DECEMBER 9, 2021

Over the past 12 months, 82% of content marketers posted on Twitter as part of their content strategies. As links within eBooks and other informational resources. Within resource lists at the end of podcasts, videos, and webinars. Repurpose articles, blogs, eBooks, webinars, and other content types into infographics.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 2, 2010

Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. I want to know what music you listen to, what you think is funny, why your cat is insane.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 5) B2C (Business-to-Consumer).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. More so than any other event I attend, SXSW is conference roulette.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120