Customer Experience Matrix
DECEMBER 2, 2010
HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. But I wouldn’t be surprised if they changed their minds.
Customer Experience Matrix
JULY 10, 2013
This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” What Optify does offer inbound marketers is extensive support for search engine optimization. Distributed marketing also has its own pricing.
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Customer Experience Matrix
JULY 20, 2009
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.
Customer Experience Matrix
JULY 30, 2009
If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.
Customer Experience Matrix
JANUARY 31, 2010
Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Good stuff.
Customer Experience Matrix
AUGUST 21, 2009
Business-oriented (demand generation) vendors add some Web support through visitor tracking, landing pages and forms, but even they rarely do much with other “inbound marketing” channels including paid search, banner ads, search engine optimization and blogging. Aprimo Marketing Studio is aimed at mid-size and larger companies.
Customer Experience Matrix
JULY 28, 2010
Manticore Technology today released the latest version of its marketing automation system. Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity.
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