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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Pricing starts at about $300 per month. LeadLander is a robust, proven platform that shows you who's been visiting your site, what they've been looking at, how much time each visitor has committed to reviewing various pages of your online collateral, the search terms used to find your site and more.