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What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

Not when you know your company’s In-market Ideal Customer Profile, or IICP. . The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team.

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Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). Why do we need to rethink ICP and customer profile data? Reading time: 4 minutes.

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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

"The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. The Promise For example, suppose that your company has implemented account-based marketing. Image courtesy of Fertile Ground via Flickr CC.

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6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.

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Step Up Digital Ad Delivery with PureABM

PureB2B

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. PureABM offers B2B marketers a four-step solution to optimized account-level engagement: Target Account List Identification. Programmatic Ad Delivery.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Data adds value to your existing B2B sales database or CRM, creates richer contact profiles, and accelerates sales. By having more accurate data, our users have seen a 50% hike in their prospecting efficiency. . Firmographics also help determine which B2B sales leads are the best match for your company’s Ideal Customer Profiles (ICPs).

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The Need-to-Know About ABM: Top 10 Blog Posts of 2021

6sense

How to Enrich — Not Engulf — Your Customers With Information. High-quality content is key to an ABM approach because it educates prospects and helps them make informed buying decisions. Find out how to avoid overwhelming your customers with too much information in this blog post. Content Avalanche! Read this post to find out.