Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

Senior marketing executives from Aetna, Boston Private, Cybereason, Dr. Martens, Dun & Bradstreet, Earth Networks, Entuity, GE, GoDaddy, Healthgrades, iCrossing, JPMorgan Chase, Keurig Green Mountain, LogMeIn, Markforged, Microsoft, Newell Brands, Philips, Red Wing Shoes, RSA, Sharecare, Staples, The Economist, Wiley, and WPP will share how they’re actually harnessing marketing technology in their organizations today. Okay, I admit it.

1 Billion Facebook Users in 2012? Not So Fast

Biznology

A report has been released by interactive agency icrossing. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. Large countries don’t see Facebook as their social network of choice – Where could huge growth come from for Facebook? Image via CrunchBase. We reported on it over at Marketing Pilgrim. The gist?

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How to make real friends (and pimp your Klout) with Flipboard

Biznology

When you install it, go immediately to the red ribbon with the magnifying glass on it and login and link up all of your social networking credentials and Flipboard will automagically generate a personalised newspaper for you to peruse. How an iCrossing office increased its Klout through #KloutWar2011 (greatfinds.icrossing.com).

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

CMO 100

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

CMO 100

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Which social networking site is used by 92% of senior marketing executives? adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. Nearly half of all Americans are now members of at least one social network, double the proportion of just two years ago. network. products on social networks.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking." How should you measure the impact of social media?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. The 9 Worst Ways to Use Twitter for Business - Hubspot , September 29, 2010 Twitter is a fantastic network for businesses. iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.

Marketing + Technology + Management – Hype = MarTech

chiefmartech

Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV). Anita Brearton , CEO of CabinetM , will lead a panel on marketing stacks with Jeff Harvey , director of marketing technology at Red Wing Shoes ; Laurie Klausner , VP world wide marketing at Entuity ; and Shiva Vannavada , CTO at iCrossing. I have an allergy to hype.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.