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How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]

Hubspot

There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Buyers have an abundance to pick and choose from.". Which ultimately means the seller's journey is going to have to shift, too. Let's dive in. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. In 2022, many buyers don't trust sales.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Out of the approximately 3,000 issues the Social Outreach Services team receives a week, all but 3% come to a resolution and about 40% to 50% of the people who initiated them speak positively of Dell afterwards. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Anna Lee (@annaleenyc) May 6, 2013.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. The next time you’re walking the dog, commuting, exercising, cleaning, or doing any other task that doesn’t require mental energy, pop in your earbuds, press “Play,” and learn from sales leaders and experts.

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Finding the Best Competitor to ZoomInfo – for Both SMB and Mid-Market Contexts

SalesIntel

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing. Why Businesses Switch Over to Competitors of ZoomInfo 1.

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How to Build a Content Strategy for Small Businesses

Scoop.it

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. How to Build an SMB Content Strategy. One of the best ways to promote your products and services is with quality content. And that’s just one statistic. What Is a Content Strategy? What Is a Content Strategy? Let’s delve into the specifics.

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B2B Category Creators Episode 6 Transcript

Metadata

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata. Hey, everyone.

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Maximize Return During Tough Times Through Testing

Moz

Learn from your peers and competitors. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that.