How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Hubspot
JANUARY 5, 2023
There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Buyers have an abundance to pick and choose from.". Which ultimately means the seller's journey is going to have to shift, too. Let's dive in. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. In 2022, many buyers don't trust sales.
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