Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Why is this so? Jim Lenskold wrote the book on Marketing ROI. Format: Downloadable Excel Spreadsheet.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 21, 2008

What was eye-opening to me was the perspective of the substantial number of representatives from the public sector present at the meeting. After a few hours research and discussion with some of my KM colleagues, I came up with this alternative model: This chart would be enough to make most systems people shudder: it has no sequence , no flow.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Circle Studio

OCTOBER 12, 2017

Algorithm – Search engine formulas that determine what content is displayed when a user makes a search query and presents search results in terms of relevance, as opposed to chronologically. Exposure – Presentation of media to target audience. Each time an ad is presented to target, it is a separate exposure.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Content Marketing Institute

FEBRUARY 7, 2018

SEMrush is a leading competitive research toolkit for online marketing. It has more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. They design presentations for companies with high volume demands. SEMrush’s Easter egg hunt. 24Slides giveaway.

Case Study 106

Case Study Case Studies Top of Funnel Studies 106

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. want to see more: original research, surveys etc. Crooks & Liars. Dohiyi Mir.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Marketing Insider Group

JUNE 15, 2015

Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces. Turn all your PowerPoint presentations into SlideShare posts. SlideShare presentations. I also repurposed a lot of existing content. That is what I call “ growth hacker content marketing.”.

Budget Programs 100

Budget Programs Guerilla Marketing Content Marketing Tips 100

Ambal's Amusings

DECEMBER 31, 2009

Presentation. Seven Creative Guerilla Marketing Tips. B2B purchases are not "impulse buys" B2B prospects carry out more research, ask more questions, and examine more competitior products. The 4P's of Content Marketing. The 6C's of Content Marketing. Conversation. Continuity. Consistency.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Customer Experience Matrix

DECEMBER 19, 2016

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The presentation has been quite popular – especially the part about the donut. wants to make a profit.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120