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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

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Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

For others, it provides an alternative source of income and for still others, it’s about gaining greater financial freedom without government intervention in terms of traditional banking systems. As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem.

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North Star goals for category leaders: First-party customer view

Martech

This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. After all, you have a CRM in place and obtained permissions and opt-ins for your email marketing. The world is shifting toward greater transparency and oversight of consumer data privacy.

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How Technology Is Shaping the Future of Employee Communications

Biznology

It’s no secret that technology is the ultimate modern-day disrupter in just about any industry, but for employee communicators, the implications of new technologies—both communication-focused and not—are arguably even more significant. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

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5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. Every MarTech conference is always a whirlwind of insights and ideas. Building High-Performing Martech Teams. Building High-Performing Martech Teams.

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What Is Web 3.0? The Future of the Internet

Single Grain

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. The icing on the cake is that web 3.0 Sound too good to be true?