Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 9, 2020

With the marketers having access to billions of data points from diverse channels across the web including Google & Facebook, the hyper-targeted paid advertising campaigns can boost the organic website traffic as well as the can scale-up personalization to streamline B2B sales cycle.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. AI can also assist in blocking unwanted emails & in cleansing the email lists to improve the lead generation efficiency & quality.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Google uses this business model. Wrapping Things Up.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

Content calendar for carrying-out planned content distribution can be created in Excel or Google Sheets or even in Google Calendar. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

.” Client retention, in turn, optimizes the revenue goals of a company as more clients come by means of positive word-of-mouth interactions & positive online reviews. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56