DealSignal

FEBRUARY 18, 2024

Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Optimizing the mobile pages isn’t still something B2b marketers have perfected & there’s a lot of scope for improvement.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

OCTOBER 31, 2019

Steps to Building B2B Marketing Campaigns. According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. The above tips can help drive fruitful results. Contact us.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 26, 2020

Account-Based Advertising Allows You to Reach the Key Decision-Makers: Gartner states that there are typically 8 to 10 stakeholders involved in a complex sales cycle or decision-making process. Marketers need to reach the right decision-makers. Account-Based advertising is the future of personalized marketing.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Madison Logic

DECEMBER 20, 2023

The reality is that marketers no longer control the pace of their audience’s research process. While marketing’s main KPI is driving sales engagement, insights from the sales team deepen everyone’s understanding of the entire sales funnel alongside the metrics that matter to each department and the company overall.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Account Based Marketing 52

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Valasys

DECEMBER 20, 2019

The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 28, 2019

On the day 1 of the CMO & Future of Marketing Summit, Karim Cheaib, Chief Marketing Officer at AI Barakat Group will share his insights on the topic: “ The CMO-CIO dynamic – A success in the making”, where he will enlighten the audiences on ways to use technology to weave memorable customer experiences (CX).

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40