article thumbnail

The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

LeadsRX

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. Program directors looked to Pierre to improve their ratings and improve their brand, and he trained radio sales teams on how to use radio ratings data.

article thumbnail

SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. Attribution: “An Attribution Journey” by Adam Proehl. >>Back to top.