Funnel Advertising Paid Social Agency Spending Storytelling 
Anyword
JANUARY 17, 2020
However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. This difference was so notable that it affected the company’s content strategy as a whole, and the team quickly began writing articles to cater to these newfound shoppers. Step Five: Repeat.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.
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ClearVoice
DECEMBER 8, 2020
As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. Follower growth equates to success on social media.
Sprout Social
JANUARY 2, 2019
Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. Organic social. Paid social.
Oktopost
MARCH 31, 2021
Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Animated branded videos and advertisements are one of the hottest marketing trends in 2020 , continuing into 2021.
Single Grain
APRIL 18, 2022
Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.
Single Grain
MAY 9, 2023
In this article, we will discuss the benefits of video ads, the different types of video advertising, and how businesses can create a profitable video advertising strategy. Not only does paid video advertising come with numerous advantages, but there’s also a good chance your competitors are already taking advantage of this strategy.
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