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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Tweet This Stat ). Tweet this Stat ).

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

But it can boost brand awareness, drive better quality leads and clicks, and further empathize your company. We got you covered on some simple stats, data, and justifications. Drift (Conversational Marketing, Lead Generation). Clearbit (Lead Enrichment, Data). Related : Just learning more about employee advocacy?

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The Buck Stops at the CEO for Account-Based Marketing

Terminus

When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth.

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A B2B Marketer’s Guide to Launching a New Product

Webbiquity

Advertising strategies. It’s where you funnel potential customers to learn more about your business and products, and where they reach out for a quote, demo, or consultation. Will you be launching at a popular trade show? It’s why you see so many advertisements for certain products leading up to their debut.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

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Sales Pipeline Radio, Episode 243: Q & A with Russell Wurth @rswurth

Heinz Marketing

We don’t advertise that secret too much. I actually learned the hard way when I was working at a startup company, working a booth at a trade show that, as an engineer, I thought my product would sell itself, but you really do need sales and marketing. So, you guys have got a pretty good deal going there.