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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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What You'll Find on the Digital B2B Marketing Roads Less Traveled

Golden Spiral

You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR. There are lesser-known methods that can build on what you’re already doing to hit a different part of the sales and marketing funnel. Native advertising. Could you be doing more? Paid video.

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The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Growth Hacking Funnel. The growth hacking funnel chalks down the stages in the user lifecycle. What Is Growth Hacking?

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Only B2B - Untitled Article

Only B2B

Twitter automation is almost like paid advertising but for free. So, this was a great opportunity for creating new funnels to capture new customers. Shaheen is a search engine marketer specializing in organic lead & revenue growth through Inbound Marketing, SEO, & Digital PR.

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Which Marketing Tactics Are The Most Overrated? [New Data]

Hubspot

Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Here's what we found. Click to Enlarge.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns.