Exo B2B

APRIL 29, 2021

If you leverage survey data, purchase cycle analysis (recency, frequency, purchase type and amount) by applying certain business rules, you will have much higher conversion results (opens, clicks, inquiries, purchases). Another good trick is to ensure a frequency that is neither too high nor too low to fall into oblivion.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Let’s start at the beginning. WiseGuys was introduced in 2003 and expanded steadily over the years.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. Once they score up enough points over time based on recency, frequency, and engagement types, they are routed to business development teams for qualification.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 19, 2020

Target the offers around those interests for a boost in response rate. Recency or Level of Engagement: Did this subscriber come to your site recently, or has it been a few months? Changing up the format of your email can also have a surprising effect on your response rate. Test different newsletter formats.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Customer Experience Matrix

OCTOBER 10, 2006

Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function. They could assess the value of promoting each RF cell, taking into account both the immediate response rate and later purchases by the “reactivated” customers.

Ad Building 120

Ad Building Statistics Response Rate Acquisitions 120

Hubspot

DECEMBER 26, 2012

Target the offers around those interests for a boost in response rate. Recency or Level of Engagement: Did this subscriber come to your site recently, or has it been a few months? Changing up the format of your email can also have a surprising effect on your response rate. 5) Timing & Frequency.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28