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Content4Demand
NOVEMBER 5, 2021
The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
Content4Demand
SEPTEMBER 24, 2021
Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.
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WebMarketCentral
NOVEMBER 7, 2007
Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.
Terminus
MAY 24, 2017
Marketing automation to nurture, grade, and score contacts and prospects. But alas, Forrester found that less than 1% of leads generated ever turn into customers. If leadership says, “I want the marketing team to generate leads” and they are sticking to the MQL, SAL, SQL, metrics, then share that Forrester stat.
Marketing Insider Group
JANUARY 6, 2020
And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. Digital Summits. SMX West & East. Brand Manage Camp.
Online Marketing Institute
DECEMBER 23, 2010
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.
Online Marketing Institute
NOVEMBER 2, 2009
Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.
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