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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. While links are still going to matter for quite some time, how they influence search engines is already changing.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Acme Software Inc.).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Forbes) 93% of online experiences start with a search engine. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Search Engine Journal) Google drives 59.2%

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8 Key Mobile Marketing Trends

Hubspot

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. market will more than double in size, reaching $2.5

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.