The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% for 2005 – this according to Forrester latest research.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Latest Research. They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

nDash

NOVEMBER 10, 2020

VC firms have infused tens of thousands of early- and late-stage cybersecurity companies with the money necessary to take innovation up a notch—not just on the product front, but in terms of brand building, too. In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Martech

MARCH 30, 2022

A headless CMS separates content production, management, and storage from content display and distribution. Some examples of CMS use cases include: A SMB with limited programming experience : SMBs, solopreneurs, and freelancers all need websites but may not have the programming expertise or budget to build a site from the ground up.

Digital Asset Management 91

Digital Asset Management Enterprise Management CMS Development Work Management 91

Engagio

MAY 21, 2021

It’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close.”. – Forrester). Rising customer expectations are the most disruptive trend in business today. On the other end are companies selling into the SMB (small and mid-size business) market.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

The ROI Guy

SEPTEMBER 4, 2007

Improving IT productivity 4. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Reducing business risks 5.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. .

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. The six choices included: product line. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Webbiquity

SEPTEMBER 8, 2010

51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.&#. Social Media Trends at Fortune 100 Companies [STATS] by Mashable. Where SMB Spend their Marketing and Advert Money? products on social networks.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

Infrastructure vs. Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Frugalnomics: Business Productivity and Cost Reduc.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Latest Research.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. 2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52