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37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2% Unlocking the Potential of AI in Marketing.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Twitter Profile: @Forrester. ” With nearly 3 million followers (and following just 1,169), Intel owns an impressive ratio.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. The short answer is: critically!

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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Consider impressions and click-through rates.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.