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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

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The Best Marketing Conferences of 2020

Marketing Insider Group

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! If you’re looking to understand what product or service is out there and what the need is, type in your primary keyword — for example, type in, “ SEO ,” or, “ PPC ,” for us — or for you, maybe it’s “ cloud security.” Don’t miss a video! We got you.

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

In case you are counting. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. But I paid her. Optinmonster).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.