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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Are they only searching in Google? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. There’s considerable opportunity for your business to be found and it may not be your website that’s being shown in search results.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. In the modern, data-rich world of paid search, all metrics come to fruition thanks to the keywords you’re employing.

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4 Ways to Market Your Tech Company

The Lead Agency

Tech companies use IT marketing tactics to build their brand and generate demand for their products and services. Mastering Marketing Technology Tools Today’s companies use an average of 16 different marketing technologies and tech marketers typically need to stay ahead of the curve.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization. What Are the Different Types of Sales Leads in B2B?

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.