Remove all-in-one
Remove Forrester Remove Marketing Remove PPC Remove Youtube
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Let’s face it.

article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. And YouTube in 10th place? It’s hard to believe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Is your 2020 calendar already filling up?

article thumbnail

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Search Engine PPC. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms.

article thumbnail

5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! “ I have this one option I like, but what about these others? They still invest a lot in field marketing. The reason why a lot of these companies invest in field marketing is because that’s where a lot of the VPs — the C-Suite decision makers — are gathering information.

article thumbnail

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table.

article thumbnail

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.