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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. Social media has many different paid media opportunities to choose from, as there are many different platforms that offer advertising. These channels allow marketers to connect with their extremely engaged audiences. Related reading: 5 Examples of Using Interatcive Content in Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We crave knowledge.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

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17 Silly Missed Lead Generation Opportunities

Hubspot

17 Places to Promote Your Marketing Offers. In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Talk about a win-win!