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#10 Best Practices for Effective Lead Nurturing

Valasys

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Issac Brower, Enterprise Sales Executive at Bizzabo summarizes the importance of building a personalized account-based marketing strategy as follows: “The basic truth about marketing is that information rules. Building a personalized account-based marketing strategy is all about marketing to a whole organization rather than an individual.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads. Think about it this way. In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human. Instead, use blog and social media content to capture email leads. About the Author.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Curious about where things are heading? OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. seconds over the past two decades.

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Amazing YouTube statistics for B2B Marketers

Valasys

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.